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Rooster Rojo

A 3D tequila factory for the header

3D
Blender
Animation
2026

A tiny tequila factory, built in 3D, as the header of Rooster Rojo's website: a way to show where the tequila really comes from.

Instead of a bottle on a plain background, the header shows the whole process in one playful diorama: the agave, the stone mill, the copper still and a shots machine, sketched, built, textured and animated in Blender.

My role: 3D design & animation
Type: School project
Client: Rooster Rojo Tequila (concept)
Services: 3D Modelling · Texturing · Animation · Web Design

The situation

Rooster Rojo is a tequila from Tequila town in Mexico, made from 100% blue agave. That origin is the heart of the brand, but most tequila websites show little more than a bottle on a plain background.

I wanted the header to tell that story instead, before you read a single word.

The goal

Show the authenticity of Rooster Rojo by building their factory in 3D, right in the header of their website.

One diorama that shows how the tequila is made, from the agave to the shot glass: a header that feels warm, playful and real, and that makes you curious about the brand.

The Rooster Rojo website header: the title Rooster Rojo Tequila over a pink desert with dunes and cacti, next to a 3D factory with agave, a stone mill, a bottle wrapped in a glass coil, a copper still and a shots machine filling glasses with lime — The finished header: the factory right next to the story.

The process

Sketch & blockout

Before opening Blender, I sketched the factory on paper: which steps of the process to show, and how they connect into one line that you read from left to right.

Then I turned the sketch into a blockout: big, untextured shapes to get the scale, the composition and the camera angle right before adding any detail.

White blockout of the factory in Blender: simple shapes for the mill, the agave, the bottle with a pipe and the row of shot glasses — The blockout: simple, untextured shapes to get the scale and the composition right.

Styleboard & vibe

To set the vibe, I made a styleboard: playful 3D dioramas, glossy glass, desert sand, agave leaves and fresh lime.

From it came the palette: agave green, soft pink, magenta, orange and peach. Warm and sunny, with a touch of a Mexican sunset, so the header feels like the place the tequila comes from.

Styleboard with playful 3D dioramas, iridescent glass, desert sand with shot glasses and lime, agave leaves, a chrome cactus, the Rooster Rojo bottle and a palette of agave green, pink, magenta, orange and peach — The styleboard and the palette: agave green, pink, magenta, orange and peach.

Build, texture & animate

Then the real building started. I modelled every machine in detail: the stone mill with the roasted agave hearts, the agave plant, the giant bottle with its copper coil, the still and the shots machine with its conveyor belt.

I textured everything with brick, copper, glass and wood, lit the scene with warm light and animated it, so the factory comes to life in the header.

Clay render of the detailed factory in Blender: the stone mill with roasted agave hearts, the agave plant, the bottle with its coil, the copper still, the shots machine with a glowing sign and a conveyor belt with shot glasses — Every machine modelled in detail, before the textures and the light.

First texture iteration in Blender: a gold-flecked bottle, a copper still, an orange shots machine and white shot glasses on a plain grey background — Iteration 1: the first textures.

Second texture iteration in Blender: a red bottle, glass shots with lime on a pink conveyor belt, a tiled floor and a sandy desert under a blue sky — Iteration 2: colour, glass and the desert setting.

Responsive on mobile

A header has to work on every screen. I made it responsive for mobile, so the factory still reads well on a small screen and the title and the “Read more” button stay clear.

Reflection

What I learned: This was my first Blender project. Modelling every object and creating its textures myself taught me the basic Blender skills, and gave me real insight into how the 3D world works: from the first blockout to light, materials and a finished render.

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